As Belfast prepares for what could be its busiest tourism season yet, dozens of new information signs have been erected across the city to help visitors find their way around.
Designed by ambient advertising specialists, Image Zoo and manufactured and installed by the Red Sky Group - both of Belfast itself - four different types of sign have been installed.
These are at main entry points into the city; at three of the city's most distinctive buildings, the City Hall, St. Anne's Cathedral and Queen's University; at key junctions and outside more than 30 sites of historical and architectural interest.
The signs are part of a £1m cultural tourism visitor management plan, with the majority of the funding coming from the European Union's Peace Programme, managed for the Special EU Programmes Body by the Northern Ireland Tourist Board.
Councillor Diane Dodds, Chairman of Belfast City Council's Tourism Sub-Committee, said: "Belfast is fast becoming one of Europe's leading tourist destinations and this initiative will be of great benefit. Not only will the signs direct and navigate visitors, but they will also encourage visitors to explore other areas of the city and learn about its history and heritage."
The new information signs are concentrated in and around the city centre, the historic Cathedral Quarter and the Queen's Quarter, and the Council has just received additional funding to install signs in the Titanic Quarter later this year.
Picture shows one of the new signs being admired by (from left) Shaun Henry of the Special EU Programme Body; Councillor Tom Hartley, Deputy Chairman of the Council's Tourism Sub-Committee; and Philip Pentland, Director of Industry Development at the Northern Ireland Tourist Board
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